INTRO
How To Sell to Nigerians is the best book on marketing to Nigerians that I’ve ever read. Everyone interested in doing business within Nigeria must read this book. If you are launching a product or service, you should get this book and share it with all your team members- it will save you so much energy! Akin Alabi understands this market more than anyone I’ve read. That’s understandable, to sell betting to Nigerians must be a herculean task that teaches you what you cannot learn in school. Think about the fact that Nigeria is a religious country and nearly all the religions are against betting. Yet, this man pioneered this multi-billion dollar industry.
THE 12 LESSONS
Here are 12 Powerful lessons I picked from his book, How To Sell To Nigerians.
Lesson 1: Learn how to write a sales letter. Learn this and you will never be poor again.
Lesson 2: Create irresistible offers. Make giant promises, and keep to them. Overpromise and overdeliver.
Lesson 3: Tell good stories in your marketing. Everyone loves a good story, including Nigerians. Stories create connection, reliability. Use stories.
Lesson 4: Don’t always try to get a person to buy immediately. Some activities are for relationship building. Build a connection with the client first. Get their phone number, emails, or any means of reaching them. They are your future buyers.
Lesson 5: Study your competitors. Akin Alabi signed up on the platforms of competitors just so he can learn how they operate and what makes people use them. He used this to improve his services. Study your competitors.
Lesson 6: Make yourself likable, respectable, and trustworthy. Nigerians love to buy from people they like, trust, and respect! Become likable, trustworthy, and respectable!
Lesson 7: Show authority. Display authority in what you are selling or marketing. Get your facts right, get your research right, have them handy and deploy them as much as possible.
Lesson 8: Use foreigners. Nigerians respect white skin. Do you have a foreign connection? Use them.
Lesson 9: Many potential customers are entitled and want to bully you, allow them. Customer is always king.
Lesson 10: Ensure to make the customer-client relationship individualistic, not with the company. Nigerians love to deal with an individual, not the company.
Lesson 11: Use Influencers. Influencers have done the hard work of building an audience already. Influencers are more trusted than you are, the customers know them. Use influencers.
Lesson 12: Make the purchase of your service or product as easy as possible. Nigerians are impatient, they don’t want to go through a lot just to get a product.
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