Below are 7 mistakes you should watch out for when advertising on any social media platform:
1. Running a paid ad that ends on the social media platform
2.Not having a detailed ad copy
3.Listing product features without benefits
4.Ineffective Sales Funnel
5.Selling product instead of offer
6.Ad creatives that are not catchy
7.No plan to convert prospects
1. Running a paid ad that ends on the platform
Never run a paid ad that ends on the social media platform without plans that ensure proper follow-up with your prospects. Research shows that a larger percentage of those that interact with your ad at first contact would not buy. The percentage of buyers increases as you follow-up.
2. Not having a detailed ad copy
Your ad copy should be simple and straight to the point. It should explain in clear and simple words what you have to offer. No big English. No confusion. Just straight to the point.
3. Listing product features without benefits
Don’t mention features alone, state the benefits and their meanings. People buy based on emotion, and for you to trigger their emotions to buy, you state the feature of the product – the benefits – and the meaning of each benefit as it concerns the buyers.
4. Ineffective Sales Funnel
Sales Funnel is a tool used to move a stranger, from being a stranger to your business, to being a buying customer of your business. Sales funnel walks them through the buying journey, right from the point they come in contact with your advert, to the point they finally flip out their wallets to make payment for your product.
Therefore, it is important to map out a well defined funnel that takes them through a seamless sales process if at all they have to make payment even in your absence
5. Selling product instead of offer
Run an ad that sells your offer rather than your product. People often buy offer than product. Offer consists of the product itself alongside juicy bonuses that triggers buying decision. Offer also sells faster than product.
6. Ad creatives that are not catchy
Ad creatives – like images, videos, primary text, headlines, call to action – matters a lot. How you put them out there speaks a lot about what you’re trying to sell. They are the first thing your prospect see, as far as your advert is concerned, that grabs their attention even before they proceed the read the copy and what you have to offer.
7. No plan to convert prospects
As they say, “if you fail to plan you plan to fail”. Before running any ad, especially conversion and leads ad, you should have follow up plans for prospects. Plan tells you what you want to do and what you don’t want to do, so you can best prepare on how to achieve and what to avoid.
Many run ads without plans for how they will eventually convert a prospect. They believe things would be done as they proceed and unfortunately at the end of the day they lose sales. Have a conversion plan before running any ad.
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