What do you think really makes people buy?
Why do you think people should want to buy your products?
The secret to what really sells people is not what you think….it’s what they feel
Absolutely ……..believe it or not!
“Emotion sells”
This means you sell base on “Emotion” and not “Logic”
Then how do you trigger their emotions to make them desire your product?
Firstly, you need to understand 3 things about your product:
1) Features – what the product is
2) Benefits – what the product does
3) Meaning – what your product means to the buyer
Of these 3, just one is most important
And that is MEANING
Meaning creates emotion
And emotion is what drives sales
Emotional connection with your product is what gets people to buy. It is how you turn lookers into buyers. It is how you turn buyers into raving fans. And, it is how you turn raving fans into customers for life!
People buy on emotion and then justify with logic
Leave a comment if this is helpful
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