Persuasion simply means getting someone to do your bidding by appealing to their emotions.
Persuasion in selling should be ethical in such that you are appealing to a prospects emotion, in order to make them buy your product.
One thing here, I mean in ethical persuasion when it comes to selling is, you shouldn’t persuade a prospect to get the wrong product
Wrong product in the sense that you trying to get them to buy a product that doesn’t really solve any tangible problem for them
Or maybe you even trying to sell substandard products
This would definitely hurt your future sales, and in turn possibly ruin your business
This is why it’s called ethical persuasion in selling
Now….
Another thing you should understand when it comes to ethical persuasion in selling is how people make buying decisions
PEOPLE BUY BASED ON EMOTION AND JUSTIFY WITH LOGIC
This simply means for you to even be able to ethically persuade anyone to buy your product, you should first understand that people buy based on emotion
That is, you sell to them using emotion
You need to get into their mind
Think the way they do
Speak their language
And present your product as the solution to their problem
The bottom line is….
To ethically persuade anyone to buy from you:
First of all, make sure you’re selling them the right product
Secondly, don’t just sell the features of the product. For you to sell to them using emotions, you have to sell the benefits of those products, and most importantly the meaning of each benefits as it relates to the customer
See this example…
If I’m selling to you a 52 inches Smart HD TV, the “52 inches Smart HD TV” is the feature
Now what’s the benefit? As simple as having a bigger screen and seeing a clearer picture.
The meaning of the benefit is you no longer have to strain your eyes 
to see details on your TV screen anymore
Well, that’s a kind of health benefit. And what do you think that will do?
It immediately connects with the emotion of the buyer and as such creates the openness to buy such product
This is how the REAL SELLING takes place
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