In this article, we’ll be looking at:
- The relationship between the RVL concept and the KLT factor
- Their importance in building a successful business brand
RVL establishes KLT Factor in your customers
The RVL concept cannot be separated from the KLT factor.
Result Value and Lifestyle helps establish the Know Like and Trust factor in your audience. The only way you can build a very strong and lasting relationship with your audience/customers is using the RVL to establish KLT factor through your contents.
R…….=…….T
V…….=…….L
L…….=…….K
The above simply explained below
Your RESULT establishes TRUST in your customers.
The VALUE you give constantly (either paid or free) makes your customers LIKE YOU (and consequently trust you).
Your LIFESTYLE that they see makes them KNOW YOU
This means the KLT factor can sure be established by the RVL concept.
This is just the fact!
FAQs
1.What if one decides to grow his brand without the element of “lifestyle” particularly?
2.What role does “Result” have to play in growing my brand?
3.Do I need to give free value to people?
WHAT IF ONE DECIDES TO GROW HIS BRAND WITHOUT THE ELEMENT OF “LIFESTYLE” PARTICULARLY?
Growing your brand without the element of lifestyle is usually rare. Although there are few exceptional cases like Jack Butcher, the founder of Visualize value. It actually depends on you and your brand. Some very successful entrepreneurs have built their brands to a level that they need not show much of Lifestyle again in building their brand. Same applies to the likes of Bill Gate and Warren…they are made already. Come to think of Grant Cardone. Despite how successful he is, he still shows his Lifestyle to his audience.
And guess what life style does….it gets your audience connected to you more, like they know almost everything about you. That gets them feel more relaxed to do business with you as a brand.
Russell Brunson is also a very good example of Lifestyle. Remember his emphasis on the JK5 concept in his book “Traffic Secret”. This is why we see him and his kids and wife in pictures on his wall post. We feel more connected to him beyond just being Russell Brunson of Click Funnels.
Lifestyle is very relevant, especially when you’re a growing brand.
WHAT ROLE DOES “RESULT” HAVE TO PLAY IN GROWING MY BRAND?
Results helps your business establish trust in your audience, not to say customer this time. For a person that follows your business online and sees the kind of deals you pull often, the results you generate day-in-day-out, such a person would begin having rethinks to patronize your business, if not immediately but some day.
Result goes a long way in business. Of course people are concerned about themselves and not your business. If your business cannot give the kind of result they desire then they forget you, forever. But if they see you’re generating these results, then they’re just like pipelines getting ready to burst, or what I call a steady-ticking time bomb preparing to explode.
DO I NEED TO GIVE FREE VALUE TO PEOPLE?
Giving free value is actually not important, but it’s necessary, as they use to say.
Yes…people like free things, especially when it has to do with what they are likely to need. The value you give them would get them to trust you, trust your product, and would even make them want to some day buy your full package.
Value can come in any form. It’s just for you to look inside your business and see what you can give as value. These values can also be used as a form of lead magnet. But recently, most downloadable lead magnets are becoming less effective. Some people only join your train because of this value and they’re not even your ideal customer. They take up space among your followers, while you think you have a large number of prospective customers. So let it be that most time the value you give is not downloadable. Let it be “read and go” kind of value. The more you share values that give them uncommon info, the more they know/like you, and the more they know/like your business. This at times creates a form of free PR for your business, where they unconsciously or some times willingly talk about you or your business to others
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