Someone just asked me this question now and I think the answer might be useful to somebody out there
See the answer below with illustrations
Sales funnel is also effective to Nigerian offline business
How?
Let’s take a look at an advert someone (a lead) sees on a traditional bill board
We can liken that to a sponsored ad online
The placement of the offer (on the bill board) if properly positioned could cause any interested person (a prospect) to drop by your company’s office to check out your offer. You can liken this to clicking through your online sponsored ad to visit your website (which is your online store or office)
Then what happens when the prospect gets to your physical office (offline)?
The sales process begins (there in your office). You can liken this to the person reading your offer on your website (sales page).
If your sales process is effective enough while the prospect is in your office then you’ll make a sale or even sales 
. You can liken this to a prospect reading your sales page online (on your website) and bringing out his debit card 
to make payment online 
.
And boom….
You just got a customer……Offline or Online
All this thing I just explained is called SALES FUNNEL
Leave a comment if this is helpful
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