This is a very short article that focuses on SELLING as an art is getting someone – particularly the right person – to do your will for the benefit of that person. Persuasion is a vital element here.
2 powerful lines in that definition:
- Getting the right person to do your will
- For the benefit of that person
When I say the right person, it means not everyone would need your product. It’s your responsibility as the seller to know who will need your product and go after them. That’s what we call targeted audience.For example, you can’t be selling a product that teaches people how to avoid childbirth injury and you’re targeting singles or men. Your target audience should be married couples and even females preferably.
Secondly, when I say for the benefit of that person, of course selling such product as mentioned above is for the benefit of pregnant mums which is to avoid childbirth injuries. Although the seller also benefits from selling such product, it’s a win-win game, but the pregnant mum benefits more from the product by preparing to avoid a life-threatening situation at childbirth.So you can actually see selling as you helping someone to solve their present or future problems.
As simple as that….don’t stress thinking too much about what selling is.
That’s all for now.
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