Let’s quickly talk about TRAFFICS in business
Simply, traffics are people that come into your business, either online or offline, and either through recommendations, paid adverts, or through searches.
OK…..there are basically 3 types of traffic
TRAFFIC YOU CONTROL
TRAFFIC YOU DON’T CONTROL
TRAFFIC YOU OWN
Now let’s, quickly delve in
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This type of traffic is mostly gotten through paid ads. Here, you will control some part of the traffic but still, you won’t own it completely.
You control them in the sense that you’re directing them to your business through your paid advertisement, and as such, once they land on your business home page, they are likely to become your own traffic.
For example, if you try to buy an ad from Facebook or any social networking platform, then you don’t own that particular traffic (maybe yet). But still, you are controlling and sending them to your business.
All the paid traffic is traffic that you control
One major point is that the traffic you control are mostly from paid ads and the sources are usually as listed below:
โข Email Ads
โข Pay Per Click Ads (Facebook ads, Google ads, etc)
โข Banner Ads
โข Native Ads
This all comes under “traffic you control”
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As the name implies, you don’t have any control over this type of traffic, and the thing is you don’t even know where the traffic is coming from and what benefits it gives you.
An example is, If you try to post content on social media platforms like Facebook, Instagram, or Twitter; then you don’t have the knowledge of where such traffic is coming from and how it will help you in the future.
A very good example of contents that bring such traffic is reels video on Instagram and Facebook. Reels travel very far, even farther than just been seen by your own followers. Sometimes, valuable posts in groups or comments on others posts can bring you thus type traffic.
This type of traffic can also come as a result of using relevant Hashtags in your industry that drives traffic with interest in your business.
This is why it’s called Traffic You Don’t Control and it’s least recommended for your business.
Now the type of traffic includes or comes from:
โข Social media Posts (Facebook, Twitter, Instagram, LinkedIn, etc)
โข Search Traffic (Search Engine Optimization)
โข Youtube Traffic
โข Guest Interview
โข Recommendations
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Self-descriptive. The traffic you own is non-arguably the best traffic because you own the source of that particular traffic.
It is the best kind of traffic because you have full control over it and you don’t need to rely or depend on social media platforms or SEO or even paid ads to get them or sell to them.
The source of such traffic include:
โข Facebook Profile Friends/Followers
โข Facebook Group (that you own)
โข Facebook Fan Page Likers
โข Email list
โข Instagram Followers
โข Twitter Followers
This is so powerful as you can send them an email or any form of broadcast without thinking of getting banned or blocked.
One key factor here is you’ve built the relationship with them already and they already KNOW YOU, LIKE YOU, AND TRUST YOU (KLT Factor).
As a result of the KLT factor already established in these set of audience, you can make so much money selling to them.
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TAKE HOME
The take home here for you if you’re a business owner is that your focus should be to own your traffic if you want to build a profitable business, especially online.
Start building that list
Start building that following
Start Now!
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